One Direction Streams Spike 769 Percent
Following the March 25 news that Zayn left the One Direction forever, Directioners world-wide put "Spaces" on repeat. We all knew it was happening, but Spotify has confirmed our suspicions. The music streaming service reported (via Huffington Post) that on March 26 that there was a 769 percent spike in One Direction streams in the United States. Worldwide, the streams quadrupled. Tears!
Kevin Brown, Spotify's Head of Label Relations for Europe, released a statement saying (quote via Radio.com, "Looking at One Direction's streams in the U.S. on Spotify yesterday, we can clearly see the 'spike of sadness' happening around 5pm-6pm (ET) when their millions of fans paid tribute to Zayn by listening to One Direction's music together all over the world." You guessed it "Spaces," along with "Moments," "Same Mistakes," "I Wish" and "Gotta Be You" were among the most streamed songs.
While treating your Zayn-pain with "You & I," rest accursed that an industry veteran -- one who also left her superstar pop group early -- has possibly given our dear Zayn some kinds words of support. Ginger Spice, aka Geri Halliwell (and formerly of the Spice Girls) tweeted moments after the Zayn news broke: "Hello, thinking of you. Hope whatever is going on in your life it's going well. X."
The fandom seems to think that the nice tweet directed at the former boy-bander. Looks like Mayor Marty Walsh isn't the only big name feeling the loss of Zayn.
It's been a sad 24 hours for the pop world. But from reliving Zayn's best 1D moments to listening to the One Direction discography on repeat, the fandom is staying strong -- despite the loads of cyber bullying. Thankfully, the four remaining boys broke the silence early March 26 with some sad but thankful tweets. There is still no news from Zayn, but TMZ reported what might be the first sighting of him since the announcement. Spotted in North London on March 26, the singer seems to be settling in to his new life. Zayn, we'll miss you but we'll find a way through the dark.
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