PopCrush Presents: Francesca Kray

Every week at PopCrush, we’re putting the spotlight on one up-and-coming act you need to know about. Why? So you can get on board early before everyone else and their mother jumps on the bandwagon…and so you can be that one friend in the group who’s always like, “Um, actually, I prefer their earlier work.”

Each PopCrush Presents artist is a promising new addition to the pop scene...but not all of them have a little gangster in their blood.

Francesca Kray is the niece of the Kray twins who, if you don't already know their story, well — you'll find out a lot more about them in the upcoming movie Legend with Tom Hardy. But! Back to Francesca.

"Haunted" is the LA-based singer's debut single, and a captivating one at that: Produced by Free School's DJ Replay and co-penned by Larry Nacht, the seductive, finger-snapping tune finds the up-and-coming singer purring about a rather bad romance. "Will you still torture me so gorgeously? Please don't be so cruel," she pleads above the tripping pulsations.

Today, we're bringing you the premiere of the video for "Haunted," which you can now watch above.

True to the noir-ish sound of the song, the moody clip focuses on Kray's face as she croons the tune, half-obscured by shadows and figures dancing in the dark. Sure, everyone might be in the Christmas spirit at the moment, but who doesn't love a little darkness to balance out all that festivities?

Who would you like to see featured in PopCrush Presents next? Tweet us at @popcrush with your recommendations using #PopCrushPresents!