Every week at PopCrush, we’re putting the spotlight on one up-and-coming act you need to know about. Why? So you can get on board early before everyone else and their mother jumps on the bandwagon…and so you can be that one friend in the group who’s always like, “Um, actually, I prefer their earlier work.”

London-based singer-songwriter Lapsley may be a relative newcomer, but the 19-year-old already has a clear vision of who she is as a pop artist.

With her soft vocals, subtle integrations of synths and reflective lyrics, Lapsley (born Holly Lapsley Fletcher) offers electro-pop that's more introspective than you might expect. Latest track "Cliff" is an urgent slow-build, with persistent drums acting as a barely-there undercurrent, layered just beneath her lilting vocals as she sings, "I walk close to the edge / This boy without a name I try to save him."

Lapsley describes “Cliff” as “a metaphor which represents the feeling of distance between two people and the gradual self destruction of an individual in a relationship,” and she masterfully turns to vocal modulation within the track to echo that downward spiral.

But if "Cliffs" offers a cool reflection on a disintegrating relationship, previous track "Love Is Blind" is a warmer take, all heaving synths and full-bodied vocals.

Both songs will appear on Lapsley's forthcoming debut album Long Way Home, which she says helped her document her life over the past year.

"I think it’s helped me to be able to collect everything for those moments when I’m writing," she said. "I think that’s what’s driven this album.”

Lapsley credits London's club scene with introducing her to a world of music far removed from what she grew up listening to.

"It was so refreshing," she said in an interview with NME. "All I knew was classical music and the bands my parents had shown me. I started making industrial-sounding music but then swung back and found a middle ground."

Be sure to check out Lapsley's debut album Long Way Home when it drops on March 4.

Who would you like to see featured in PopCrush Presents next? Tweet us at @popcrush with your recommendations using #PopCrushPresents!