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Memoryy Goes ‘Running’ Back to the ’80s: PopCrush Presents

Memoryy PopCrush Presents
Photo Courtesy of Memoryy

Every week at PopCrush, we’re putting the spotlight on one up-and-coming act you need to know about. Why? So you can get on board early before everyone else and their mother jumps on the bandwagon…and so you can be that one friend in the group who’s always like, “Um, actually, I prefer their earlier work.”

Memoryy is here to remind us of better days.

After making the move from Brooklyn to New Mexico to found a music production company called Keytarred And Feathered last year, the fast-rising electro-pop pioneer — real name Shaun Hettinger — spent 2016 putting his own synth-y spin on songs by Paperwhite, Bridgit Mendler and Body Language, as well as crafting the theme song for Season 2 of Chelsea Handler‘s Netflix show, Chelsea.

“As an ’80s baby, I find myself missing the big, fun pop choruses of that decade. It feels like everyone’s become ‘too cool’ to have fun making music anymore – every song on the radio has all the same sounds & all the same safe moves,” Memoryy explains to PopCrush.

As part of the move across the country, Memoryy came across a bulk of demos that now make up the track list of his forthcoming record Skeletons, due out in April — including his latest track “Running.”

“‘Running’ is my attempt at shaking things up with a love letter back to the Synth-FUNk (emphasis on FUN) of the songs I grew up loving – Bobby Brown, Expose, Teddy Riley, with a touch of Hall & Oates or Paula Abdul.”

The track is an obvious throwback to the era, full of vintage synthesizers and melodic hooks.

Skeletons, Memoryy’s first full-length LP, includes collaborations with The Golden Pony, Brothertiger, Brain Tan, Frances Cone, and Yeasayer producer Abe Seiferth.

Check out the premiere of “Running” up top.

Who would you like to see featured in PopCrush Presents next? Tweet us at @popcrush with your recommendations using #PopCrushPresents!

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