When we imagine a traditional model for a cosmetics brand, we conjure up images of beauties like Sofia Vergara, Pink and Taylor Swift. We certainly never thought we'd see Korean pop sensation Psy peddling beauty products, but alas, here we are!

According to Billboard, the 'Gangnam Style' artist is the new face for Energy Factory's men's lotion line by Somang Cosmetics. We have to admit, Psy seems like a great choice for this position, not just because he's Korea's biggest star, but his cheeks seem baby-butt smooth. For real.

Psy didn't take a hands-off approach to his new project either. He reportedly chose the ingredients for the product, designed the packaging and marketed the goods. His hard work truly paid off as 200,000 bottles of the product were sold in a month, with the lotion trending to sell 1 million units by year's end.

The Korean viral star is certainly trying his best not to achieve one-hit-wonderdom. He's announced a follow-up single to 'Gangnam Style' and also dropped a remix of his hit song featuring 2 Chainz and Tyga with production by Diplo.

Listen to the Psy 'Gangnam Style (Diplo Remix)' feat. 2 Chainz and Tyga