Rihanna, Jessie J + More Featured in U.K.’s Capital FM Ad
With glitzy lights and video effects behind them, the stars stare into the camera and take turns praising the station. Jason Derulo, Labrinth, JLS, Pixie Lott, The Wanted, Ed Sheeran and Example also appear in the video. “We sing it, Capital plays it, you love it,” the musicians declare. Rihanna finishes the thought by saying, “That’s how you make a hit.”
Jessie J, PopCrush’s Best New Artist winner, gets more face time than just about anyone in the promo. Her latest hit ‘Domino’ is now up to No. 25 in the U.S., the same spot she currently occupies in the U.K. with the track ‘Who You Are.’
Thought most of the acts in the ad are British, Rihanna and Derulo make perfect sense as Capital FM’s token Americans. Rihanna has earned six number one hits in just five years on that side of the Atlantic. And as much success as Derulo has experienced in the U.S., nearly all of his singles have charted higher in the U.K.
Watch the Capital FM Promo