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Rihanna + Madonna Team Up for Vita Coco Campaign

Rihanna Vita Coco
BusinessWire

Rihanna is the latest celebrity to team up with Vita Coco coconut water. The ‘California King Bed‘ singer will be featured in the company’s national advertising campaign, beginning this summer.

“I love Vita Coco!” Rihanna said in a press release. “It’s real coconut water from hand-picked coconuts. It’s delicious and so good for you!”

Madonna, along with Red Hot Chili Peppers frontman Anthony Kiedis, are both enthusiasts of Vita Coco. Besides loving its hydrating power, the two musicians are also investors in the brand.

“Rihanna is a natural fit for the Vita Coco brand and I’m so happy to have her on the team,” Madonna said.

The pop star was announced as a minority investor in January 2010. Actors Matthew McConaughey and Demi Moore were also named as investors in the product.

Watch CEO Michael Kirban Talk About Vita Coco

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