Megan Fox, out. Rihanna, in. At least in Emporio Armani fashion ads. New York Mag reports that RiRi is taking over for former 'Transformers' actress Fox, long regarded as one of the hottest woman in Hollywood, as the new face of the line's fashion print ads for jeans and lingerie. RiRi's ads will debut this September and they were shot in New York.

Past Emporio Armani campaigns have featured Victoria and David Beckham and the shots are known for their ultra sexy vibe. Since RiRi has gone on record to talk about her love of bedroom accessories like whips and chains, she is the perfect fit for this advertising campaign. We're looking forward to seeing the sizzling photos.

We also expect to see the 'Man Down' singer adorned in the fashion house's clothing when walking red carpets and while out and about, as that is often part of the deal. Free, high-end clothes are the best perk of being a spokesmodel.

Rihanna is certainly gobbling up the commercial endorsements, as she is also hawking Vita Coca coconut water. Her face can be seen on billboards promoting the healthy beverage which counts Madonna as an investor.

Watch the Rihanna 'Man Down' Video