Rita Ora is the face of the Fall 2013 Material Campaign. The fashion line, founded by Madonna and her daughter Lourdes, is youth-focused and available exclusively at Macy's. The images from Ora's debut campaign are London-themed, finding the British singer in stylish MG wares while posing in all sorts of London locations and haunts!

The campaign is called "Material Girl Hits London," and that's just what Ora did in her natural habitat. She looks amazing in a variety of punk rock outfits, too!

Ora was photographed at iconic London locales, including Buckingham Palace, Big Ben, the London Eye and atop a double-decker bus. Enjoy the photographic tour below.

But before you do...

Ora was ecstatic about her new role, saying, "To be handpicked by Madonna and her incredibly cool daughter Lola is the largest of all compliments." About the shoot, the singer said, "This has been an amazing Material Girl tour around my hometown, London, taking loads of pictures, dressing up and having fun."

Ora loves the affordability of the brand and feels that "Material Girl means fashion, it means confidence. It means belief, inspiration and the freedom to really express yourself…I don’t really think Material Girl follows trends…we make trends." She also loves leather and loads of jewelry, and she's drenched in both in the photos.

See the trends they've made below!

The London Eye and the Tube factor into some of the ads, reflecting the metro vibe.

Material Girl

Another ad depicting Ora living the metro life, all dolled up in a black and white maxi.

Material Girl

Rita Ora, getting her flag on in front of a classic red phone booth. Holy Chic is right.

Material Girl

The changing of the guard.

Material Girl

Crosses look to be a theme of this season's MG outfits.

Material Girl

We should all look this good hailing a cab.

Material Girl

Rita Ora is on top of the world, in a leather mini and graphic tee. Actually, it's just a double-decker bus.

Material Girl

She kept her signature red lips in tact for the shoot, which matched the booth and the flag.

Material Girl

Sitting pretty, in her beloved kicks.

Material Girl

More bus fun!

Material Girl

We love this mini.

Material Girl

Watch Rita Ora's Material Girl Sizzle Reel