Selena Gomez's first collection for Adidas NEO is upon us. The teen-focused brand will launch its fall collection on July 30, with the winter set arriving later this year. The collection has been described as girlish with a classic rock style and effortless edge.

Adidas NEO Label Selena Gomez Collection will be sold in NEO stores and additional retailers around the world, including Kohls.com and Kohl’s department stores.

Check out the campaign, starring Sel, a black leather jacket and more, in the scrapbook below.

Sel looks adorbs in a denim vest, leggings and kicks.

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Selena Gomez -- Rocker Chick! It's the hair and the jacket, and the smoky eye makeup.

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Bedroom eyes!

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Nap time. Stylish nap time, but nap time nonetheless.

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Climbing the ladder of music and movies!

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Primal Scream!

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Sel was in Germany for a launch event. We love when she rocks mega-long locks.

Andreas Rentz, Getty Images

Oh, and while we're at it, check out this selfie from her reunion with the 'Wizards of Waverly Place' peeps.

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