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Selena Gomez Reign Refuses to Let Up, Coach Confirms Partnership

selena gomez coach ambassador
Kevin Winter, Getty Images

Selena Gomez is already making good use of her time post-hiatus. The Revival singer is reportedly gearing up to add brand ambassador to her already lengthy list of accomplishments, as Coach confirmed today that Gomez will be the face of the accessory line beginning fall 2017.

Gomez won’t be creating an entire collection for the line — as was incorrectly reported by Page Six earlier this week— but she will star in Coach’s ad campaigns, and is set to co-design a piece with creative director Stuart Vevers, according to the New York Times.

“I am so excited to work with Coach and love the clothes and accessories designed by Stuart Vevers,” Gomez said in a statement. “I am especially looking forward to getting to know the Coach team as well as becoming involved in the foundation’s support of Step Up. On top of all that, collaborating on a piece with Stuart for next fall makes this beyond special to me.”

The “Same Old Love” singer is also teaming up with the Coach Foundation’s Step Up, which the Times describes as “an organization empowering girls in underserved communities.”

Vevers commented on Coach’s partnership with Gomez in an interview, saying, “I came at this because I was inspired and excited by the idea of working with a woman I felt I could really identify with at the end of the day.

“I design for an authentic, honest woman,” he continued. “Selena possesses that ease and that romantic charm and that cool confident attitude — that’s what I’m excited about. At the end of the day, the numbers are not my focus. It’s that this feels organic and right for where we are right now.”

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