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Sofia Reyes + Khleo Get Colorful in ‘Now Forever’ Video

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Sofia Reyes’ video for ‘Now Forever’ features her hair. A lot. She flips it off of her face, she douses it in paint, she tosses it elegantly on the beach, she throws it into a fancy updo with what looks like a homecoming dress.

If Reyes looks familiar, it’s because she might be. The singer-actress is already wildly popular in Mexico, where she stars in her own TV show.

There’s also the song, which is reminiscent of Selena Gomez‘ more uptempo tracks and features a rap by her pal Khleo that throws a nod to 2 Chainz. It looks simple, but sometimes the best things in life — and in parties — are. Here’s hoping she invested in some heavy duty shampoo!

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