Spice Girls Inspired Musical ‘Viva Forever’ Is in the Works
Spice Girls fans, rejoice. ‘Viva Forever,’ a musical inspired by the global girl group, is currently in the works and details are slowly emerging about the highly anticipated stage production.
The musical will be written by ‘Absolutely Fabulous’ star Jennifer Saunders, directed by the Tony-Award-winning Marianne Elliott and executive produced by Judy Craymer of ‘Mamma Mia!’ fame. Emma Bunton recently revealed that she, Victoria Beckham, Mel B and Mel C have been in contact with producers. Bunton commented, “I’ve heard a little bit about the story but it’s top secret. We’ve been in touch with the producer and the writer.”
According to Craymer, the new musical is “all about female friendship, celebrity and fame,” but will not be considered a tribute or biographical show. In fact, none of the characters will bear the names of the famous five-piece.
She added, “We live in a world dominated by people wanting to be famous. What the Spice Girls did was before those shows became really what they are, and before the world become slightly obsessed by such shows.”
The Spice Girls released their debut single, ‘Wannabe,’ in 1996 and went on to sell over 75 million records worldwide. ‘Viva Forever’ is slated to debut in London’s West End in 2012.