The 2013 SXSW festival (South by Southwest) is already underway in Austin, Texas, with the live concert portion of the event set to run from March 12-17. SXSW typically puts the spotlight on lesser-known acts, giving attendees a chance to see tomorrow’s superstars before they hit it big.

From Tom Odell to Kendrick Lamar to Paramore, our picks for the must-see SXSW artists include promising newcomers, young artists about to explode into the mainstream, and a couple of veteran rock bands returning from hiatus.

With hundreds of bands playing at the festival, cutting down the list to just 10 must-see artists was a challenge, and we had to leave off stars like the Crystal Method, Sky Ferreira, Tegan and Sara, Talib Kweli, Vampire Weekend, and many more. Who made the cut? Click the button to begin scrolling through our selections at the 2013 SXSW Must-See Artists.