T-Pain Turns His Back on Auto-Tune
That's right, the Grammy-winning artist, who developed his signature sound thanks to the use of vocal effect Auto-Tune, has announced that he will no longer be using the voice processor. He is leaving the vocoder that arguably made him famous! T-Pain is largely credited with bringing Auto-Tune into the mainstream (and on to pop radio airwaves).
However, T-Pain's abandonment of Auto-Tune does not spell the end of voice modification techniques for the rapper.
In a statement released to the press, T-Pain declared, "I'm done with Auto-Tune." He further stated, "I vow right here, right now, to never use Auto-Tune again. I'm onto something that I think is bigger and better called 'The T-Pain Effect.'"
So what is 'The T-Pain Effect?' Well, the artist has partnered with audio technology company iZotope to bring consumers 'The T-Pain Effect.' As the exclusive provider of 'The T-Pain Effect,' iZotope is working directly with T-Pain to evolve his sound through iZotope's award-winning technology and bring new vocal processing possibilities to mainstream and professional products worldwide.
It sounds like T-Pain, who christened himself the "King of the Ringtone," having sold an astonishing 60,000,000 ringtones over the course of his career, is just swapping out brands and patenting his own brand of vocal modification.
Watch the Jamie Foxx 'Blame It' Video Featuring T-Pain's Famous Auto-Tune