Taylor Swift Takes Fans Behind the Scenes of Her Diet Coke Commercial [Video]
Subscribe to PopCrush on
Taylor Swift has always had a close relationship with her fans, and she kept it going with a behind-the-scenes look at her Diet Coke commercial.
Swift will front Diet Coke’s Stay Extraordinary campaign as well as star in a commercial for the brand. The TV spot, called ‘Music That Moves,’ will feature her new single, ’22.’ The commercial, from what we’ve observed, features Swift focusing on songwriting — and looking adorable in a variety of outfits.
Speaking of ’22,’ Swift also notes that she likes acting like whatever age she is — she’s in no rush to grow up!
“I think one of my favorite things about the Red tour is that one of the main focuses I had was incorporating the element of surprise, and incorporating the unexpected,” Swift gushed. “I really like to think that a good concert can be like a good book; it can take you away, it can take you to a different place and help you escape, and I think that’s the main goal for me — helping the fans to escape, if only just for one night.”
Swift explains that Diet Coke is a natural fit for her — like Papa John’s, Keds, Cover Girl and every other brand who needs a squeaky clean, well paid, white bred spokesmodel. “If you would ask all my friends and probably most of my fans what would make the most sense — what is Taylor obsessed with as far as a product to partner with and a company to partner with? — they would say Diet Coke, because it’s a big part of my life,” Swift giggled. “I’m a big Diet Coke fan. … It’s really a good thing.”