Taylor Swift Wants to Trademark Some More Casual, Everyday Phrases
Taylor Swift has deemed the phrases "and I'll write your name," "Swiftmas" and "1989" so signature to her brand that no one else should ever be allowed to use them again.
Well, sort of. According to The Independent, Swift filed a patent last week to trademark those phrases, along with "A Girl Named Girl," which is the title of a book she says she wrote as a child that will probably never see publication.
The filings were made to the US Patent and Trademark Office on December 3. The Independent suspects that the patent’s filing being so close to Christmas indicates an attempt by Swift and her team to halt any unauthorized merchandise companies might try to sell in time for the holidays that could seem vaguely related to the “Blank Space” singer.
While Swift wants three of those phrases to be trademarked in any “standard characters,” -- indicating use of them by any arbitrary company to make a profit would be off-limits -- her patent for “1989” refers to a stylistic choice: That particular trademark would prohibit the use of "1989" only if it resembles the way it's stylized on Swift's album cover.
This isn't the first time the "Bad Blood" singer has attempted to patent innocuous phrases. Earlier this year, Swift applied for a trademark of some of the more popular phrases to come out of her hugely successful album 1989. She filed for "Party Like It’s 1989," “This Sick Bet,” “‘Cause We Never Go Out of Style,” “Could Show You Incredible Things” and “Nice to Meet You. Where You Been?”
See Photos of Taylor Swift Through the Years