The 1975 Release Neon Soaked Video for ‘UGH!’
In preparation for their upcoming album I Like It When You Sleep, For You Are So Beautiful Yet So Unaware of It, British alt-rockers The 1975 have released two singles thus far: "Love Me," which premiered the same day the band announced the album back in October; and "UGH!" a little over a week ago, which they performed for the first time on Apple Music's Beats 1 (via Billboard).
Earlier Friday morning (December 18), The 1975 debuted the official music video for "Ugh!," which you can watch below. The clip was directed by Adam Powell and features two of the band's members—Matthew Healy and George Daniel—as producers.
The video takes place in a black performance space, lit up with plenty of '80s neon and strobes to enhance the track's cool, throwback vibes. Throughout the video's straightforward performance, lead singer Matt Healy cycles through numerous outfits: a patent leather jacket; shirtless with tight black jeans; and a blue Prince-inspired high-neck sweater, to name a few.
Watching Healy bust out his best dance moves makes for an entertaining watch, especially as he plows through the lyric-heavy chorus: "And you're the only thing that's going on in my mind / Taking over my life a second time / I don't have the capacity for f--king / You're meant to be helping me."
I Like It When You Sleep, For You Are So Beautiful Yet So Unaware of It is due on February 26, 2016.
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