Toy Company Loses $100,000 After Justin Bieber Gets a Haircut
Talk about a bad hair day! Zap2it reports that Justin Bieber's haircut cost a Florida toy company $100,000 in additional expenses. We think there's a lesson here: When the Biebz makes even the most trivial of decisions, the repercussions on the global economy can be disastrous. (Not that we would dare to call Justin Bieber's hair trivial.)
Bridge Direct, a toy company based in Florida, has an exclusive license to manufacture dolls in Bieber's likeness — and they did pretty well, selling four million units last Christmas. But back in February, Bieber altered his famous side-swept bangs, causing a panic at Bridge Direct headquarters. The company's CEO, Jay Foreman, says that there were "a lot of shrieks around me, and people running in and out of their offices."
The company already had a new round of dolls in production — so they had to change the look for their Spring 2012 line, at a cost of $100,000. Yikes! Luckily, Foreman's got a pretty good attitude about it. He considers this type of thing just another occupational hazard; he says there are "risk[s] when you're creating a product based on a celebrity."
Celeb hairstylist Sally Hershberger made headlines a few years back for charging upwards of $700 for a haircut, but we think this may go down in the history books as the most expensive haircut ever.
As for Bieber, he's riding high with the recent announcement of his upcoming Christmas album, 'Under the Mistletoe,' set to feature collaborations with A-listers like Mariah Carey and Usher. Meanwhile, down in Florida, a factory full of outmoded, unloved Justin Bieber dolls is officially the saddest place on earth.