Rocawear has recruited Trey Songz to be their latest spokesperson. The brand, which was co-founded by Jay-Z, has Songz and his seriously buff body taking center stage in their Rocawear Evolution fragrance ads.

In the latest commercial for Rocawear Evolution, the brand seems to be channeling Songz's 'Bottoms Up' video, as the R&B crooner sits in a chair as a curvy, lingerie-clad lady strips down for him. In quick flashes, the woman and Songz are pictured getting frisky in bed and passionately embracing each other.

You know what they say: "Sex sells." Songz -- whose real name, Tremaine Aldon Neverson, sounds just as sexy as his stage name -- is a hottie, and Rocawear is doing a great job marketing their cologne by using him as their ad man.

Even though the steamy commercial is sure to attract consumers who want to be like (or just look at) Songz, what's with the "To Be Continued" messages that seem to appear at the end of every fragrance ad? It would be nice to see these things end in an original way and maybe not involve romance and/or sex for once.

Watch the Trey Songz Rocawear Evolution Fragrance Commercial