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Watch One Direction in Hilariously Awkward MTV Video Music Awards Promos

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One Direction are the breakout stars of 2012, and they’re such a big deal that each member of 1D got his own MTV Video Music Awards promo video. And they’re all alike — and all hilarious.

In each clip, the camera zooms in on one member of One Direction — Harry Styles, Zayn Malik, Liam Payne, Niall Horan and Louis Tomlinson — and films them walking in slow motion, looking around, smiling and generally being just charming and gorgeous, all set to their most recent hit, ‘One Thing.’ It’s deliberately cheesy and very 1990’s boy band — that’s the point!

We love all of our 1D boys, but we have to hand this one to Louis. He is such an incredible ham and such an incredibly bad actor, but he’s also the most obviously in on the joke. He’s such a goofball and he’s so much fun to watch.

If these clips are any indication, Justin Bieber and his Beliebers better watch their backs, because these videos are just as “Shareworthy” as the group’s actual music videos.

The band’s performance will do a great deal to promote their sophomore effort, ‘Take Me Home,’ which hits stores on Nov. 13. Their upcoming single, ‘Live While We’re Young,’ is already the fastest selling pre-order single ever. One Direction have that ‘One Thing,’ alright. And then some.

Next: See One Direction As Kids!

Watch Zayn Malik’s 2012 MTV VMA Promo

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Watch Liam Payne’s 2012 MTV VMA Promo

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Watch Niall Horan’s 2012 MTV VMA Promo

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Watch Louis Tomlinson’s 2012 MTV VMA Promo

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