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Whoopi Goldberg to Become PMS Sufferers’ Friend in Weed

Larry Busacca, Getty Images

Whoopi Goldberg: Oscar-winning actress, longtime co-host of The View and now, period pain-relief entrepreneur.

In an effort that may please both weed enthusiasts and more sober-minded women who just want to soothe their aching PMS cramps, Whoopi’s collaborating on a line of medical marijuana products. Vanity Fair reports that she’s partnered with Maya Elisabeth, who owns a female-run medical-marijuana cannabis company called Om Edibles, to form Maya & Whoopi. Their venture will offer pot edibles, tinctures, topical rubs, and a THC-infused bath soak. Bring your own snacks.

“For me, I feel like if you don’t want to get high high, this is a product specifically just to get rid of discomfort,” Whoopi told Vanity Fair. “Smoking a joint is fine, but most people can’t smoke a joint and go to work.” For those who definitely can’t go to work buzzed (i.e., most of us) or never want to be “high high,” Maya & Whoopi will also offer products containing just cannabidiol (CBD), which is non-psychoactive — meaning it won’t get you stoned.

“This, you can put it in your purse,” Goldberg says of her forthcoming wares. “You can put the rub on your lower stomach and lower back at work, and then when you get home you can get in the tub for a soak or make tea, and it allows you to continue to work throughout the day.”

Goldberg tells the magazine that before she linked up with Elisabeth, she pitched the idea to some other medical marijuana companies, but was rebuffed because they thought the market wasn’t there.

“Hey, this niche is half the population on the earth,” says Whoopi. “This seems to be people flippantly blowing you off, which is what you get whenever you start talking about cramps. They weren’t thinking how do you target this? I have grown granddaughters who have severe cramps, so I said this is what I want to work on.”

For interested consumers (ahem), the Maya & Whoopi collection is set to debut in April — but you’ll have to travel to California to buy it, for now.

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