will.i.am Previews ‘T.H.E (The Hardest Ever)’ Video
Since announcing the Black Eyed Peas hiatus, will.i.am is using his free time to focus on his solo career. The Peas frontman teased fans with a sneak peek of his new video for ‘T.H.E (The Hardest Ever).’
The clip is consistent with the Tron-inspired performance from the American Music Awards — except so far, the video doesn’t feature Jennifer Lopez or Mick Jagger. The track is from will’s upcoming sophomore solo effort, #willpower.
The preview begins with a white-clad will.i.am running for his life, but we can’t tell if he’s being chased or just stepping up his cardio. In any case, as he’s about to literally hit the wall (couldn’t he just veer to the side?), will.i.am bursts through on a bicycle. He pedals furiously until a giant box bounces towards him. Once more, instead of dodging the obstacle, will.i.am decides to do things the hard way — he jumps over the inexplicably intimidating cube on his bike, a combination of Evel Knievel and E.T. When he lands, it’s not on a bike — but a motorcycle, with a Tron-style outfit and helmet.
If this snippet is any indication, the full video should be an interesting one, if for nothing else than to see what other kinds of vehicles he gets his hands on. Roller blades? A Caddy? The Cloverfield monster? We want to know!
Watch a teaser of the will.i.am ‘T.H.E. (The Hardest Ever)’ Video