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WTF is Millennial Pink, Anyway?

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You’ve seen it on your favorite celebs, in hair, on walls, in drinks, with cacti, on dresses, in makeup palettes, on food, in music videos, and likely, adorning most of your social media feeds. Chances are you’ve been drowning in Millennial Pink, and you don’t even realize it. You may as well get to know the color because according to New York Magazine’The Cut, it’s here to stay.

Call it by any other name — Tumblr Pink, Scandi Pink — and it would still look like Millennial Pink. It’s not a new hue, versions of the color have been around since 2012. So, how, exactly, is Millennial Pink categorized?

Well, it’s not just one color on the wheel. It embraces a range of shades in Pantone terms, from Rose Quartz and Pale Dogwood to Candy Pink. Millennial Pink is not always pink. Sometimes it falls on a spectrum between beige and peach.

Notes Véronique Hyland of The Cut, “[I]t’s ironic pink, pink without the sugary prettiness. It’s a non-color that doesn’t commit, whose semi-ugliness is proof of its sophistication.

A simple search on Instagram or Google with the term “Millennial Pink” is sure to yield a slew of results. But, lucky you: We’ve narrowed down some of the best examples of the color so you don’t have to spend hours trying to figure it all out. Simply scroll below and enjoy the eye candy.

#millennialpink 🎟🍉🌸🐁👛👅vibes

A post shared by zxm (@zaramessano) on

Rainy Friday in Toronto daydreaming about the @museumoficecream 🍦💭

A post shared by Sophomore Mag (@wearesophomore) on

  dats right @nymag, not going anywhere 👅 #millennialpink   A post shared by millennial pink (@millennialpink) on

afternoon nap 🔜 A post shared by millennial pink (@millennialpink) on

  Channeling millennial pink 💕 (📷: @beautybyjessicaxoxo) #YourBestHair #MillennialPink   A post shared by Living Proof (@livingproofinc) on

The perfect oasis for a rainy day 🌸   A post shared by Glam & Gowns (@glamandgowns) on

  afternoon delight @sketchlondon 🍬 #hightea #sketchlondon #millennialpink   A post shared by Rebecca | Brooklyn, NY (@mrs.rebecca.williams) on

  Don’t blink twice 😉💕   A post shared by Glam & Gowns (@glamandgowns) on

#millennialpink A post shared by LOLA (@lolaboutique) on

  Side Profile // The texture, the colour! . . . #bomberjacket #artdeco #jacket #winter17 #pinkjacket #dustypink #millennialpink   A post shared by Saint Rose (@saintrosethebrand) on

Just another Starbucks drink. #pinkdrink #starbucks #millennialpink #newfavorite #drinkdrankdrunk 💕 A post shared by Cristina (@whereiscris) on

#millennialpink A post shared by Lena, Leela, & Mordecai (@theadventuresofbugsy) on

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Next: Millennial Pink Makes a Splash at Met Gala 2017

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