Does your fave have what it takes to rule over the kingdom of social media? PopCrush's King & Queen of Social Media Contest is a month-long competition to determine 2017's social media pop royalty.

This year’s King & Queen of Social Media competition kicks off today, with two very different pop stars in the running for the ultimate social crown.

Up first is Zayn Malik, the One Direction member-turned-solo pop artist with over 23 million Instagram followers and an affinity for tattoos, high fashion and sharing photos of his gorgeous girlfriend, supermodel Gigi Hadid. He may be the king of "Pillowtalk," but does he rule the kingdom of social media, too?

With over 10 million followers, EXO star Sehun battles Zayn for the throne. Known (currently) for his vibrant tangerine hair and equally bright personality, the South Korean rapper and singer puts up a good fight, but does he have what it takes to seize the crown?

The battle starts now: Place your vote between Zayn Malik and Sehun for 2017's King of Social Media! This round ends on Friday, July 28 at midnight.

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