See Beyonce’s First H&M Campaign Photo
Bow down b—-es. The first photo of Beyonce from her H&M campaign has landed. And while we don’t normally associate Bey with shopping at a discount retailer for basics like tees and LBDs, this partnership brings her down to our level just a little bit. Welcome, Bey!
A shot of Bey in resort-style wear from the Summer 2013 campaign, dubbed ‘Beyonce as Mrs. Carter in H&M,’ is viewable above. It was shot by Inez & Vinoodh, who also lensed Lady Gaga‘s ‘You & I’ video, for all you pop trivia mongers.
Bey is perched on a chaise lounge, on the beach, a white flower in her hair, wearing checked mini shorts and a low-cut, tucked in blouse. The look is surprisingly upscale for H&M. Or maybe it’s just Beyonce who looks so luxe. She exudes that air and aura.
“I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements — fire, water, earth and wind. It was a beautiful shoot on a tropical island,” Beyoncé said (quote via Huffington Post.) “It felt more like making a video than a commercial.”
Her new song ‘Standing on the Sun’ will be featured in a commercial for the partnership.
The collection won’t be in stores until May.
So you’ll just have to drink some Pepsi, Bey’s other big endorser, and wait.
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