See Beyonce’s First H&M Campaign Photo
Bow down b—-es. The first photo of Beyonce from her H&M campaign has landed. And while we don’t normally associate Bey with shopping at a discount retailer for basics like tees and LBDs, this partnership brings her down to our level just a little bit. Welcome, Bey!
A shot of Bey in resort-style wear from the Summer 2013 campaign, dubbed ‘Beyonce as Mrs. Carter in H&M,’ is viewable above. It was shot by Inez & Vinoodh, who also lensed Lady Gaga‘s ‘You & I’ video, for all you pop trivia mongers.
Bey is perched on a chaise lounge, on the beach, a white flower in her hair, wearing checked mini shorts and a low-cut, tucked in blouse. The look is surprisingly upscale for H&M. Or maybe it’s just Beyonce who looks so luxe. She exudes that air and aura.
“I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements — fire, water, earth and wind. It was a beautiful shoot on a tropical island,” Beyoncé said (quote via Huffington Post.) “It felt more like making a video than a commercial.”
Her new song ‘Standing on the Sun’ will be featured in a commercial for the partnership.
The collection won’t be in stores until May.
So you’ll just have to drink some Pepsi, Bey’s other big endorser, and wait.
Watch the Beyonce ‘Best Thing I Never Had’ Video