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Cher Lloyd Signs U.S. Record Deal With L.A. Reid’s Epic Label

Cher Lloyd, L.A. Reid
Dave J. Hogan / Frederick M. Brown, Getty Images

Following Cher Lloyd‘s fourth place finish on the U.K. edition of ‘X Factor.,’ she signed with judge Simon Cowell‘s Syco Records. Now the brown-eyed Brit is working with another ‘X Factor’ mentor: she signed a deal in the U.S. with L.A. Reid‘s Epic Records.

Lloyd sat down on BBC Breakfast to discuss her plans and show off her new single, ‘With Ur Your Love,’ featuring Mike Posner.

“I went over to America to do some more recording and stuff like that,” Lloyd said, “and now I’m signed to Epic with L.A. Reid!” When one of her hosts called the deal her “key to unlock the door of America,” Lloyd was cautiously optimistic. “I’m not going to run before I can walk,” Lloyd said carefully. “It’s quite a big thing to try and achieve, but you never know what’s going to happen.”

If Reid signed Lloyd, he has to see something he likes and that something that shows promise. “He finds me quite funny,” Lloyd smiled. “He said that I am very outgoing, and I say what I want and sometimes it comes out before I get to think about what’s going to come out of my mouth,” Lloyd laughed, “and he likes that. He just said that I’m really fresh and he’s very excited.”

“I think I’m just very honest,” Lloyd said about her outspoken character. “I don’t tend to suck up to people. I’m just me… if sometimes it doesn’t go to plan, you can just say you tried it anyway.”

For his part, Reid is thrilled to work with the petite powerhouse. “Listen, you need to know that [Cher Lloyd] will be a massive star in America,” Reid said on an ‘X Factor’ preshow. “Watch out. Cher Lloyd, watch it.”

Lloyd’s first single, ‘Swagger Jagger,’ hit No. 1 in the U.K., and her album, ‘Sticks + Stones’ features big-named producers Max Martin and RedOne, so it’s safe to assume her 2012 North American release will garner similar fanfare.

While Lloyd doesn’t sound overly excited initially at her potential of breaking out across the pond, don’t be fooled — she can’t wait for what 2012 has in store. “I just want my tour to go really well, for my next single to do really well and just for people to get to know me really well,” Lloyd said,  “because I want to be in it for the long run.”

Watch Cher Lloyd’s Interview on BBC Breakfast

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