Coldplay roar into the No. 1 spot on the Billboard 200 with 'Mylo Xyloto,' which sold 447,000 copies in its first week of release to become the band's third straight chart-topper in America.

Billboard notes that the band's last two albums, 'Viva La Vida Or Death and All His Friends' and 'X&Y,' both sold more than 700,000 in their debut week. The 447k is the third-highest opening sales week of 2011, behind Lady Gaga's 'Born This Way' at 1.1 million and Lil Wayne's 'Tha Carter IV' at 964,000. It's also the highest sales week for a rock album since U2's 'No Line on the Horizon' moved 484,000 in 2009.

'Mylo Xyloto' has proven to be a record-setting release for the British quartet. In addition to breaking the U.K. record for digital downloads in one week, the album set the worldwide mark for most iTunes sales in its first week of release.

The band will continue to promote the album with a number of upcoming appearances, including 'Saturday Night Live' on Nov. 12 and 'Late Night with Jimmy Fallon' on Dec. 7. In addition, singer Chris Martin will appear on Howard Stern's radio show next Wednesday, Nov. 9.