Go Behind The Scenes of Rudimental and Ed Sheeran’s ‘Lay it All on Me’ Video Shoot
Take a Lazy Susan, plant it inside Rudimental's collective subconscious and you've got the video for "Lay It All On Me," which was released earlier this month and features Ed Sheeran. But the project's director says there's definitely some method to the apparent madness.
In the behind-the-scenes clip above, Emil Nava says the visual—which rotates to capture contortionists, choppers and pitched tents, among other seemingly abstract things—is meant to string together the personalities and minds of each of the group's members. And the "old-school animation" effect, he notes, lends itself perfectly to the concept.
"A lot of the imagery comes from what Rudimental stand for, where they come from, some stuff of them as kids," he explains. "There's a lot of subliminal messages in it."
In the finished product, punctuated by Sheeran's singing, men take aim with rifles, metronomes swing at random and dirt bikes do doughnuts in enclosed spaces. But Sheeran insists that's not even the strangest thing he sees while exploring the set.
"I've just arrived and seen them chucking money at a baby, so I have no idea what's going on," he admits.
Still, there's no confusion when it comes to his opinion of the artists.
"Rudimental are a fantastic band to work with, to play with, perform with—they're just cool dudes and they make good music," he gushes.
Check out some behind-the-scenes action and the full video above!
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