Jay-Z + Beyonce File Trademark to Protect Blue Ivy Carter Name
Jay-Z and Beyonce are making sure no one cashes in on their baby's good name. The R&B/hip-hop power couple filed an application on Jan. 26 with the U.S. Patent and Trademark Office to protect Blue Ivy's name, reports the Washington Post. The trademark will help reserve her name for a future line of baby carriages, baby cosmetics, diaper bags and kids apparel.
This was a smart business move on the Carters' part because this will prevent others from looking to profit off of the couple's bundle of joy. It almost happened a few weeks before Jay-Z and Beyonce filed their trademark.
Fashion designer Joseph Mbeh submitted an application to trademark "Blue Ivy Carter NYC" on Jan. 11 just four days after Blue Ivy was born. Another applicant filed on Jan. 20 for "Blue Ivy Carter Glory IV" to license for a line of perfumes. The trademark office rejected both applications, citing that the name belongs to a "very famous infant" and consumers would falsely assume that the products were being endorsed by the celebrity parents.
When news came out that Mbeh was trademarking Blue Ivy, a backlash ensued against him and his apparel company FourFront. Calling the situation a huge mix-up, Mbeh claims he trademarked the name to explore future business opportunities with the Carters.
Beyonce's company, BGK Trademark Holdings, filed the trademark application, which is currently being fast-tracked for immediate approval. The Post questions whether Jayonce's close association with a certain guy in the White House is helping speed up the process, which usually takes three to four months for approval. Nevertheless, trademark experts say the application should easily be approved since parents are legally authorized to trademark the names of their minor children.
However, there may be one little snag in all this trademarking frenzy.
There's a Boston-area event planning company named Blue Ivy that had the name way before Beyonce was even pregnant. The company has been inundated with calls and requests since Blue Ivy Carter enter this world on Jan 7. Unquestionably, they have a right to use the name on their business, or, they could agree to sell it to the multiplatinum-selling R&B diva.