Kesha Designs Watches for Baby-G Campaign
The ‘Blow’ singer’s Baby-G accessories will come in two limited edition varieties — a red, white, and blue watch with her signature in gold and a black square-faced watch with a leopard pattern. “In creating my red, white and blue watch, I was obviously inspired by the American flag because it’s a recurring theme in my aesthetic but also represents freedom of speech, a right I passionately exercise in my life and in my music,” she said.
“Leopard print is another recurring theme in my look, which I like to wear because it brings out my animal inside,” she added about her designs. “I hope when people wear my watches they’re reminded to express themselves always and never lose the animal inside themselves.”
The singer was first tapped to be a designer and brand ambassador for Baby-G in August 2010. “I think the Baby-G brand is amazing it’s stylish, innovative, durable and affordable,” she explained in a press release at the time. “The bright colors and metallic finishes really compliment my moods and personality. I have some fun ideas for my watches and I am so thrilled that I am the first worldwide female artist to be given the opportunity to design my very own Baby-G!”
Kesha wore a Baby-G watch in her 2010 ‘We R Who We R’ video. The company has been a longtime supporter of the star, calling her “the perfect blend of street, sport, glamour and edge.”