Lady Gaga Pop Water to Launch in January 2013
More details about the Lady Gaga-backed brand of bottled water have surfaced. The singer is partnering with her manager Troy Carter and her photographer pal Terry Richardson to launch Pop Water, a healthier alternative to sugar-loaded, fizzy soft drinks.
Carter came up with the idea for Pop Water after discussing music initiatives with beverage giants Coke and Pepsi, during which he realized that music and beverages could have a deeper linkage.
“We noticed none of the brands had music in their DNA,” Carter said, according to The Hollywood Reporter. “We felt we could build something with relevance to music and pop culture if we built something from scratch.”
So they educated themselves in order to really make a go of it in this field. Carter said, “Whether it’s flying to Kentucky with food scientists or flying around the world sourcing the packaging, the last two years has been an education for us in the beverage space.”
Sounds like they are ripping a page out of 50 Cent‘s book of being an entrepreneur, as the rapper made serious bank after investing in vitaminwater.
Here’s what we do know.
The bevvie will launch in early 2013. The soft launch of the soft drink will take place in Southern California, with a national bow planned for later in the year. So if you are a Left Coaster, you’ll get to experience Pop Water first.
A 11.2 oz. bottle will be only 30 calories with 7 grams of sugar. The water will be flavored, with the initial choices being apple, orange, pineapple and grape. Yummy.
Richardson, a peripheral member of the Haus of Gaga known for the photos he takes of Gaga backstage and on the road, will serve as the creative director of the brand.
Musicians will also be a part of the company’s marketing. “We’re talking to a bunch of music and pop culture icons who’ve tasted the beverage” was all Carter would say.
“We’re gonna have a lot of support behind this,” he continued. Besides Lady Gaga, who else? Well, Carter kept that info close to the vest.
Carter shared that the goal was “to make something that’s a lot healthier than what’s in the market. It’s really hard to get 30 calories to taste good.” True that! Low calorie usually means low on flavor and yumminess.
Interestingly enough, Gaga recently endured a lot of criticism for packing on 25 lbs. to her normally fit and petitie frame while eating homecooked meals. It sparked the Body Revolution, where she encouraged fans to be proud of their bodies. Now she is launching a healthy soft drink alternative, which certainly falls in line with making healthier lifestyle choices. Coincidence or not? You decide!
Watch Lady Gaga ‘Marry the Night’ Video
Subscribe to PopCrush on