Maluma is the most followed Latin male artist on Instagram. And if you're one of the 20.3 million+ followers who've already discovered his Instagram, this probably comes as no surprise.

Accordingly, the massively popular Colombian prince of reggaeton pop is making his way — along with his 45.5+ million social media following — to the 28th annual Billboard Latin Music Conference in Miami this April for a special panel called "SOCIALIZING MALUMA: How the Colombian star works his social media."

Aside from currently burning up the charts globally with his sweat-inducing collaboration with Shakira ("Chantaje"), the Pretty Boy Dirty Boy sensation has been busy touring the world at sold-out arenas around Latin America and Spain — and he's heading around North America shortly beginning this March.

The conference, which will be held from April 24-26 at the Ritz-Carlton in South Beach, will include panels and Q&A sessions with "key industry leaders and music stars" ahead of the Billboard Latin Music Awards on April 27. Last year's panelists included Daddy Yankee, Marc Anthony and Don Omar.

Head over the official 2017 Billboard Latin Conference website for schedule and registration information.

Maluma's Hottest Instagrams: