Swizz Beatz Hired as VP of Creative Design & Global Marketing for Carmaker Lotus
Producer Swizz Beatz isn't letting the recession slow him down. The rapper-producer is holding down three jobs, including his newest position as Vice President of Creative Design and Global Marketing for luxury carmaker Lotus.
According to AutoGuide, Swizzy was chosen for the position because of three factors:
1. He’s a risk taker with considerable credentials including music producer, rapper, designer and painter.
2. Like our cars, he’s multi award-winning: This year he shared a Grammy Award with Jay-Z.
3. Like Group Lotus he keeps good company: This man regularly works with the likes of Bono, Kanye West, Beyoncé and Alicia Keys.
4. He really needs the money.
Disregard No. 4, that was us joking around.
In all seriousness, Beatz is perfect for the job since he's an avid car collector with several luxury cars of his own including a Ferrari Enzo and Spyker C8 among many others. Lotus hopes with the producer's star power he can attract other rich celebrities to their fleet of sports cars.
Like we mentioned before this is Swizzy's third professional job outside of his normal producing duties. He's a Producer-in-Residence at New York University, a Creative Director for Reebok and his gig with Lotus.
Not to mentioned he is a doting dad of four kids, including a baby boy named Egypt with Alicia Keys. So, that might explain his need to work three jobs -- he has a lot of mouths to feed.
Check out the behind-the-scenes video below of Swizz Beatz on his first day on the job at Lotus. It looks like he's ready to get in the driver's seat and run the whole company. Ha!
Watch the 'Swizz Beatz/ Lotus' Video