SXSW 2013 March 12 Recap: Macklemore, Icona Pop, Deadmau5 + More Perform
SXSW is in full effect in Austin, Texas, taking over the town. If you're one of the unlucky ones who can't be there, don't fret. We've got it covered. Here's a rundown of some of the key stuff you missed on March 12 -- sets by Macklemore, Deadmau5, Icona Pop and more! Fortunately, there's video, so you can live a little vicariously.
Macklemore + Ryan Lewis: Their single 'Thrift Shop' is the breakout smash of the past few months, so of course, they played to a packed house. SXSW isn't just the playground of new and up and coming acts. Mainstream acts with a major pop hit can also turn up and do their thing, like these boys did. It was a rappin', rockin' good time. [Watch It Here]
Icona Pop: The electro-pop duo mixes pulsing, sultry beats with sweet vocals and that combo had fans waiting outside in a line that wrapped around the block at the Warner Sound gig at The Belmont. The ladies were joined by British singer Charli XCX for a live rendition of their collabo track and YouTube smash 'I Love It.' [Watch It Here]
Matt and Kim: The indie twosome hit the Fader Fort. It's a hoot watching Kim take her seat behind the kit and smash away at the skins with a big ol' smile on her face. There's a gal who loves what she does. Matt is no slouch either in the energy department. [Watch It here]
Deadmau5 + Richie Hawtin: The EDM masters closed the digital portion of the festival at the Interactive Party by partnering for a set. Deadmau5 actually performed without his mask and mouse ears, so it was a different look for him. It's as though he didn't want to subtract any attention from Hawtin, whom he reveres. It was certainly different to see the Mau5 go maskless. [Watch It Here]
Lite: The Japanese instrumentalists performed their quirky take on rock music at Granada House's unofficial 'Backyard Shredathon.' Check out the dude in the white shirt nodding his head perfectly in time with the beats. Only at SXSW. [Watch It Here]
Haim: This alt pop trio, comprised of three sisters, played VEVO TV's Control Room, showing off their rock, pop, folk and R&B wares. We know, it sounds like a mess on paper but the execution is pretty righteous.
Passion Pit: Taco Bell and Passion Pit! Amen. Good eats and good music are part and parcel of the fest. The synth pop group hit the Hype Hotel and cruised through fan faves like 'Take a Walk' and 'Cry Like a Ghost,' closing with 'Little Secrets.' The band's set was a bit like a return to the roots, since it took place in such an intimate setting.