Disclosure Try Something Different With ‘Holding On’ Video
Electronica duo Disclosure recently released the music video for their latest single "Holding On," which features Grammy-winning jazz singer Gregory Porter on vocals.
While you might already have an idea of the type of music video most suitable for a track like "Holding On," the group set out with the intent to destroy those preconceptions. The above clip marks the first of a four-part short film that shares the same name as the group's upcoming sophomore album Caracal.
Disclosure explained their decision to create a series of music videos that tie together with a fluid narrative via Twitter, writing, “We wanted to create something very different with our music videos this time around…something unique that would connect all the songs from the album and the videos in a special way.”
In preparation for their sophomore release, Disclosure elaborated on the meaning behind both the album art and its title. Howard Lawrence said, "A Caracal is an incredible wild cat that I became fascinated with while on tour last year; I just love the way they look, their physical capabilities and their anonymity. It felt like a perfect fit for our Wild Life brand too, so the Caracal made perfect sense as the lead visual for the new album and over the course of recording, it also felt like a natural title for the new record too.”
Caracal is currently set for a September 25 release, but you can check out the video for "Holding On" in the meantime.