Watch Diddy + Cassie Do Sexy, NSFW Stuff in New 3AM Fragrance Ad

You've been warned: Diddy's new ad for his 3AM fragrance features him doing some very NSFW things with Cassie.

The video is a montage of the two doing everything from kissing to, well, a lot more. Cassie is either topless or naked for much of the video, with Diddy between her legs at the end.

However, the mogul has words for those who make judgements before they see it.

“I think if people hear about the video, they’re going to hear that it’s racy and provocative, but I also think they’re going to hear people say that it’s beautiful,” Diddy told Style.com. “That whole interaction has nothing to do with sex as much as it has to do with love. My concept is that love is the new sexy.”

Diddy also explained that the title of the fragrance translates pretty literally into the concept of the one-minute ad.

“The concept for the video represents one of the things that 3AM is for me,” Diddy said. “It’s a very one-on-one time. It’s a time to have fun and push the envelope a little bit. It’s definitely an hour where you would find yourself with a young lady. Anything can happen at 3AM, and in the video, you see a fantasy that’s in my head of what happened that night.”

Diddy will present the unisex fragrance at the Macy’s in Herald Square on May 6. You can watch the steamy ad in the video above — in case you didn't hear us the first time, it's full of NSFW nudity.

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