You'll have to wait more than seven days for the long awaited second sequel to 2002's The Ring, but at least the horror movie finally has a trailer to tide you over.

Paramount's Rings trailer begins on a heart-pounding note. A woman, bloodied and panting, rips the electrical cords for her flat screen TV out of the wall as an eerie, familiar static noise fills the room.

"You're... not... REAL!" she shrieks as Samara appears on screen. In a panic, she tears her television down and it lands screen-first on the floor. Dark water oozes from beneath it before a pale, ghostly hand emerges.

After that, the rest of the trailer is typical Ring franchise fare: The protagonist, a young woman played by Matilda Lutz, suffers nose bleeds (been there), strange burn marks (done that) and nearly chokes on a long, twisted clump of black hair (bought the t-shirt) as the clock on her week-long supernatural torment winds down.

It also seems like the film's cursed videotape has left the world of VCRs behind for a more digital approach. (Way to get with the times, Samara!) Instead, like one of those cyber-urban legend chains your dumb friend sends you ("Hello, my name is Samara and I died in a well. If you don't read and share my story within seven days I'll come kill you while you sleep!") the creepy clip is transferred via e-mail, and, as if flying wasn't nerve-wrecking enough, even ends up infiltrating an airplane's in-flight entertainment system.

Not present in Rings, unfortunately, is the J-horror inspired series' original final girl, Naomi Watts. Considering this sequel takes place roughly 13 years or so after The Ring Two, that may be for the best for the actress (can you imagine getting chased by Samara for over a decade?) but certainly not for viewers who have invested themselves into Watt's determined and empathetic Rachel.

While there is a slight thrill in hearing those two ominous words uttered over the phone after all these years ("Seven days..."), the trailer is ultimately drowned in its own eagerness to conjure up a sense of nostalgia for the original (well, the American version anyway) while failing to evoke any of the emotional drama, thriller-esque atmosphere or suspenseful air of mystery that made The Ring so contagious in the first place.

Rings hits theaters October 28.

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