Eminem’s Camp Sues Audi for Unauthorized Use of ‘Lose Yourself’ in Commercial
Eminem's publishing company is suing Audi for using the rapper's song 'Lose Yourself' in a commercial without permission.
According to Billboard, Eight Mile Style LLC, Eminem's Detroit-based music publisher, is seeking a cease-and-desist order against Audi AG, alleging an unauthorized use of the hit single in a spot for the car maker's 2012 Audi A6 Avant. The European commercial has not aired in the US.
'Lose Yourself' was licensed for Chrysler's 'Imported From Detroit' campaign, which includes a spot for the Chrysler 200 that debuted during Super Bowl XLV. "We believe Audi not only used 'Lose Yourself' to sell their product without permission, but their spot actually feels inspired by elements of Chrysler's commercial campaign," Eight Mile Style spokesman Joel Martin said.
The concepts of two commercials have striking similarities. Audi's spot features a track without vocals, and does not include a voice-over, but it does show a man driving through the city taking in its various offerings -- that is, before he indulges in an all-night joy ride.
The publishing company filed its lawsuit this week in Hamburg Regional Court in Germany, but it does not address claims that Audi may have plagiarized the Chrysler 200 campaign. Eight Mile Style also plans to seek damages for the unauthorized usage.
Watch the 2012 Audi A6 Avant Commercial
Watch the Chrysler 'Imported From Detroit' Commercial