E! News contributor Giuliana Rancic came under fire for her comments during the television show Fashion Police, when she said the dreadlocks Zendaya sported at the 2015 Oscars made the actress look as though "she smells of patchouli oil" and "weed." Zendaya took to Twitter to respond to Giulana, letting her know that her comments were "outrageously offensive." Giuliana later issued an apology to Zendaya via Twitter, saying her comments were "referring to a bohemian chic look" and "had nothing to do with race." But it looks like Giuliana realized her tweet fell flat, so she decided to issue a full, public apology to Zendaya via a video message.

In the video she says:

"I'd really like to address something that is weighing heavy on my heart. I want to apologize for a comment that I made on last night's Fashion Police about Zendaya's hair. As you know, Fashion Police is a show that pokes fun at celebrities in good spirit but I do understand that something I said last night did cross the line. I just want everyone to know that I didn't intend to hurt anybody, but I have learned it is not my intent that matters, it's the result. And the result is that people are offended, including Zendaya, and that is not okay. Therefore, I want to say to Zendaya and anyone else out there that I have hurt that I am so, so sincerely sorry. This really has been a learning experience for me. I've learned a lot today. And this incident has taught me to be a lot more aware of cliches and stereotypes, how much damage they can do, and that I am responsible, as we all are, to not perpetuate them further. Thank you for listening."

Giuliana's apology veers away from the standard, stock apology that typically begins and ends with "I didn't mean it the way it sounded," that we've all been guilty of making. She instead makes sure to highlight the fact that intent is irrelevant when you say something offensive. She also goes on to talk about the inherent harm in stereotypes and the pain they cause others, especially marginalized groups. She also accepts full responsibility for her actions, in what turned out to be a mature, well thought out apology.

You can check out Giuliana's apology in the video above.

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