Jay-Z and Kanye West Roll Out ‘Watch the Throne’ Pop-Up Store

Rap titans Jay-Z and Kanye West continue to amaze as they move forward with their promotional campaign in support of their latest release 'Watch the Throne.' The duo has opened up a pop-up store today (Aug. 12) in New York's trendy SoHo section, much to the delight of their fans.

Not only can visitors buy the physical copy of the CD at the store, but they can also look at the dismantled Maybach vehicle that Hov and Jeezy tore apart in their exciting new video for 'Otis.' According to MTV, the expensive black car sits in its hallowed-out glory with its doors ripped off, hood on truck and truck on hood. And much like the Riccardo Tisci-designed cover art, the retail space is regally wrapped in gold.

The pop-up shop will stay open Friday until 10PM ET, Saturday from 11AM to 8PM ET and Sunday from 11AM ET to 6PM ET.

It going to be interesting to see what Jay-Z and West will conjure up next in support of 'Watch the Throne.' So far, everything seems just as exciting as the album, itself.