Perhaps bringing new meaning to the SAG Awards, Bradley Cooper found himself the unwilling participant of an awkward prank that involved hugging and his groin.

Cooper was on the red carpet talking to his co-star Michael Pena and acting legend Mandy Patinkin when the reporter rushed up and threw his face in Bradley's crotch. And he wouldn't let go either.

Let's just say it made everyone really uncomfortable.

The man who did the hugging was Vitalii Sediuk, a Ukrainian reporter who has been known for his strange pranks which he's put on at red carpet events before, like that time he tried to kiss Will Smith on the mouth and got slapped in the face. Or that other time he jumped onstage at the 2013 Grammy Awards and almost ruined Adele's moment.

Which begs the question, why do they keep letting him into these things?

See the photo of Vitalii Sediuk going to grab Bradley Cooper

Ethan Miller, Getty Images