PopCrush Presents: Lauv
Every week at PopCrush, we’re putting the spotlight on one up-and-coming act you need to know about. Why? So you can get on board early before everyone else and their mother jumps on the bandwagon…and so you can be that one friend in the group who’s always like, “Um, actually, I prefer their earlier work.”
The internet has been a great equalizer for up-and-coming musicians: Sites like SoundCloud and Tumblr directly connect artists with potential fans, and you can reach a lot more ears online than you do just peddling your CD on the street corner. Sure, with so many artists sharing work digitally, there is a risk of getting lost in the glut of eager, talented hopefuls. But, as singer-songwriter Lauv can tell you firsthand, nothing separates you from the pack faster than a celebrity co-sign (or two).
Lauv's signed with Prescription Songs, founded by hitmaking producer Dr. Luke — stay tuned for even more new music, and buy his EP is available on iTunes now if you like what you hear!
Who would you like to see featured in PopCrush Presents next? Tweet us at @popcrush with your recommendations using #PopCrushPresents!