Jennifer Lopez Is the New Face of TOUS Jewelry’s Spring Collection

If it appears that Jennifer Lopez is sparkling more than usual this spring, it may have to do with her latest endorsement deal with TOUS Jewelry. J. Lo has inked a new deal with the high-end jewelry company to be its new face for their spring 2011 ad campaign.

"We are absolutely delighted to have the iconic Jennifer Lopez be the face of TOUS' Spring campaign," says Rosa Tous.

"Jennifer is not just an amazingly beautiful woman, but also a talented actress, musician and dancer, sharing with us strong family values as we are a family-owned business," adds Salvador Tous, Honorific President of TOUS.

Lopez is also thrilled by the opportunity, saying, "This is my favorite bear. You know, all girls love diamonds!"

The ads, which are sure to be stunning, will be shot by Ellen Von Unwerth. The photographer will be taking a fun, feminine approach to the whimsical spring collections, which are designed by Rosa Tous and her husband, Salvador Tous.