Elsa from ‘Frozen’ is More Popular Than Barbie
Move over Barbie! It looks there's a new doll on everyone's wish lists this holiday season.
According to PEOPLE, the NRF’s Holiday Top Toys Survey shows that one in five parents (which comes out to around 20 percent) will be purchasing some type of ‘Frozen’ merchandise for their kids. Meanwhile, only 16.8 percent of parents are planning on buying Barbie related merchandise. It does look like there could be an overarching problem with Barbie sales in general, as it seems sales have dropped 21 percent in the third quarter according to Mattel Inc.
Considering the fact that the ‘Let It Go’ covers are still going strong, it’s really no surprise to us that ‘Frozen’ is doing so phenomenally.
Are you guys planning on purchasing any 'Frozen' merchandise this holiday season? Let us know!
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