Kendall and Kylie Jenner are reportedly attempting to trademark their names -- at least, according to TMZ.

The site reports that the youngest Kardashian-Jenner (that would be Kylie) has filed an application to trademark her first name to "entertainment in the nature of providing information by means of a global computer network in the fields of entertainment, fashion and pop culture." Kendall has allegedly also done the same.

To be fair, the Jenner sisters have certainly left their mark on the industry, putting their names on everything from a sci-fi novel to nail polish to clothing collections. And of course, they're in good company with the trademark trend among celebs right now: Taylor Swift is busy trademarking phrases like "party like it's 1989" and "this sick beat," while Katy Perry attempted (and failed) to trademark the Left Shark from her Super Bowl Halftime show.

In other Kendall and Kylie news, both sisters are busy navigating their emotions in dealing with their dad's gender transition. While the process is undoubtedly an emotional one fraught with an entire spectrum of feelings, both girls have been nothing but supportive and proud of Bruce Jenner. And, in separate tweets during Bruce's life-changing (and perhaps even world-changing) interview with Diane Sawyer, both Kendall and Kylie referred to their father as their hero and reiterated their love for him.

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