Lady Gaga Launches MAC Viva Glam Campaign and Site

Lady Gaga’s makeup is as essential to her image as her songs, so it was no surprise that the gay-friendly icon partnered with MAC Cosmetics -- as announced on 'Good Morning America' last week -- to launch the company’s Viva Glam line, which donates all proceeds to the MAC AIDS fund.

Yesterday, MAC launched the exclusive Viva Glam site, with videos and messages from Gaga herself! To join in on the colorful Gaga fun, submit your email address and join the Twitter conversations today (at the hash tag #macvivalgma) to join the countdown to March 17, when the site will metamorphosize into a highly interactive global network. The networking site will give Viva Glam Gaga fans the opportunity to upload their glamour shots, share HIV/AIDS information and interact with all their friends via Facebook and Twitter.

Even better, active participants will also take part in a fashion collaboration with Lady Gaga and her stylist! This collaboration is confidential, for now, so be patient but stay connected to www.vivaglam.com where Gaga will reveal the details over the next few months.

Watch Lady Gaga in the Viva Glam Promotional Campaign Video