On the heels of her 'Born This Way' release date, Lady Gaga has joined forces with Starbucks to launch a digital promotion aimed at young customers.

According to USA Today, Gaga and Starbucks will launch an online scavenger hunt across Facebook, Twitter and Foursquare. The singer's little monsters will have to search for clues in order to win a variety of items, including the grand prize of tickets to a concert on Gaga's 2012 world tour.

To celebrate her record release day, US Starbucks customers will be able to stream the entirety of 'Born This Way'; download her latest single, 'The Edge of Glory'; and watch an exclusive video from the in-store Starbucks Digital Network.

On May 17, the singer launched GagaVille with Zynga, the makers of FarmVille. The marketing partnership allows FarmVille users to complete tasks to get early access to songs from 'Born This Way.'

Forbes recently named the pop star the world's most powerful celebrity. She boasts over 34 million fans on Facebook and more than 10 million followers on Twitter. 'Born This Way' will be released on May 23.

Watch the Lady Gaga 'Born This Way' Video

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