Watch Beyonce Slay All Day in ‘Formation’ Video
On February 6, Beyoncé pulled a Beyoncé and dropped a new song and video out of nowhere.
"I slay all day," says Bey in the surprise video for "Formation," which was the diva's first solo music release since "7/11" and "Ring Off" from the singer's Beyonce re-release back in 2014.
Just under five minutes, the powerful clip (which is the second video to star the singer this year, following Coldplay's "Hymns for the Weekend" last week) features Queen Bey dancing in an old Southern mansion, a mini-mall shopping center, and an empty recreation center swimming pool while a trap beat smacks in the background. In another scene, the singer hangs out the window of a light blue truck as it does doughnuts in a parking lot, long blonde dreads waving in the wind.
Daughter Blue Ivy also makes a precious cameo in the clip, which is appropriate as according to SPIN "much of the song’s lyricism focuses on Beyonce’s history and family. She shouts out her parents ("My daddy Alabama / Mama Louisiana"), her husband ("I’m so possessive so I rock his Roc necklaces"), and her home state ("You mix that negro with that Creole make a Texas banner"). It also features a vocal cameo from New Orleans rapper Big Freedia.
Filmed partially in New Orleans, the artist also flexes her regality in the video, posing in a white lace Southern Belle gown in a posh room full of fan-waving debutantes in one scene and standing in the center of a pastel-hued masquerade ball in another. There's also a proud, politically-charged moment in the clip — notably released during Black History Month. Bey touches upon social movements and events like #BlackLivesMatter, Hurricane Katrina, and nods to the work of Martin Luther King Jr.
In addition to the video release, Beyonce jointly released a line of apparel and clothing called "The Formation Collection" on her website. The line features references to the music video, including a "Slay" t-shirt with Bey dressed as Joan of Arc, a sweatshirt emblazoned with the words, "I twirl on them haters," and—my personal favorite—a "Hot Sauce" hat.
The track and video came just a day before her guest performance at the Super Bowl Halftime Show alongside Coldplay on Sunday February 7.
Listen to "Formation," produced by Mike WiLL Made-It and co-written with Rae Sremmurd’s Swae Lee, on TIDAL and watch the video above.
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