Britney Spears to Launch Fashion and Lifestyle Product Line
You wanna piece of Britney Spears? You're about to get it—for a price, of course.
Hot on the heels of Spears' much talked-about KENZO campaign, on Tuesday (April 24) the pop star announced she partnered with global licensing company Epic Rights to develop a line of branded lifestyle and fashion products that "reflect her personal sense of style, lifestyle, artistry and creativity."
"I am excited to collaborate with Epic Rights to create a new contemporary lifestyle collection," Spears said of the partnership in a statement.
"We see this new lifestyle collection as Britney’s next step in connecting with her legions of loyal fans around the globe,” Larry Rudolph, who manages the performer, added. “Sharing her style and fashion sense through products she has developed is a testament to her authenticity as well as her commitment to and appreciation of the fans that have made it all possible."
Epic Rights cited the "momentum of Britney Spears’ award-winning and record-breaking Las Vegas residency" as the driving force behind the partnership, which will also see Spears venture into the e-commerce space on Amazon.
The line will include fashion apparel, hair care, accessories, exercise equipment and electronics, and is due to launch in the spring of 2019.
Spears is no stranger to finding success with licensed products. Her fragrance line with Elizabeth Arden, which launched with "Curious" in 2004, has spawned dozens of scents over the past fourteen years, drawing a reported $4.8 billion in revenue to date.